The Today Show’s Ad Content Play »
The Today show is now creating content for brands online.
I’m looking for a 2BR in Park Slope/Prospect Heights, and it’s miserable. Brokers here are terrible human beings. Anyone have any leads?
20 Signs You’ve Been in PR Too Long »
Here are some telltale signs you’ve been in the PR rat race a bit long.
I had some fun with gifs — and my experiences as a PR pro.
Ray Manzarek, Doors Keyboardist, Dies at 74 »
Mr. Manzarek, who founded the band with Jim Morrison, died on Monday afternoon at a clinic in Rosenheim, Germany.
Damn.
“Mutual desperation.”
From March of 2011: David Karp: Making Money Off Tumblr | Founder Stories
WSJ reports Yahoo board has approved a $1.1 billion deal — in cash — to purchase Tumblr.
Quick Thoughts on Yahoo/Tumblr (maybe) Marriage »
Can Yahoo help Tumblr?
Will Yahoo continue its anti-Midas touch with Tumblr? Yahoo’s track record for major purchases — Flickr, Geocities are the shining examples — is less than stellar. Or, as Ian Schafer, Ceo of Deep Focus asked, “Can Yahoo help Tumblr make more than $100m in revenue without resorting to display ads?” And finally, will Tumblr users flee once the Tumblr blue morphs into Yahoo purple?
Some quick thoughts on Yahoo/Tumblr discussions.
“The online publishing game is all about volume right now. It’s not about quality and originality. When volume is your organizing principle, you take shortcuts. Ripping off others’ work is simply the norm now. It is absolutely effective, and it is absolutely depressing.”
So, we’re at it again. By ‘we’ I mean my publication, Digiday, and Business Insider. And by ‘again’ I mean how BI has continued its aggressive aggregation. Last night, my EIC wrote this piece about how his work in obtaining Reddit’s sales deck was for naught when BI just rehashes the article. The stats don’t lie: 58,000 pageivews on the BI piece, and only drove 79 people to our site (mainly because the author linked to our original article at the very bottom of his piece).
wait… you have a yahoo login?Flickr. Talk about your missing e.
Google changed googol, 10 to the 100th power, by removing an “o” and adding an “e.” So companies that take out the “e” are overvalued, add the “e” make almost a googol amount of cash?
“To understand where tech and product and consumers are going, you have to learn by doing, not researching. That’s where we are right now.”
Hearst CTO Phil Wiser talking to me about why the media company is the first magazine to put out a Google Glass app. Released yesterday for Elle Magazine, the app is one way that Hearst is peering into the future of mobile.
(via laughterkey)
Will Yahoo Try to Get Its “Cool Again” By Doing a Deal for Tumblr? »
Could an investment in or purchase of the hipster blogging service take years off the Silicon Valley Internet giant?
Interesting.
Someone posted this screengrab on my fantasy baseball board. Took me a minute to comprehend.
Chartbeat’s Bids to Measure ‘Engagement’ »
Publishers losing at the pageview arms race have a new weapon.
Many publishers bemoan the pageview game of modern publishing, but there aren’t any better metrics.
The ideal is to get to some kind of “engagement” metric. The question is just what engagement looks like. Chartbeat, which is used by many publishers as an analytics tool, is giving publishers a way of capturing site-activity data and package it together in a metric through a tool it released yesterday.
The goal is to help publishers find undervalued areas of their website. By measuring everything a user does on site — scroll of a mouse, watch a video, use keystrokes — Chartbeat believes it can guide publishers to view metrics that measure how long a reader spends with an article and convince brands that this is a better metric to pay attention to than pageviews.
Click through to read the rest.
