Are publishers kicking the can down the road when it comes to user privacy?

Privacy has been a thorny issue for publishers since the Web began. Most dealt with it in a simple way: get the lawyers to do a privacy policy, make sure not to use personally identifiable information and regularly point out the direct-mail industry is the one that should get the real scrutiny.

That lasted until it didn’t. The threat of Do Not Track legislation spurred the industry into action on the self-regulation front in order to head off government rules. The problems of protecting consumer privacy in the modern digital world is fiendishly complex. You can forgive many publishers for believing this is an issue that shouldn’t even involve them very much.

“The biggest issue for most publishers is aggressive third-party ad networks who collect data about a publisher’s readers without the publisher knowing,” said BuzzFeed CEO Jonah Peretti.

“I think the battle ground of privacy isn’t happening around content properties,” added Troy Young, president of Say Media. “It’s way more to do with Facebook in particular. There’s user-experience issues that pertain to privacy; when you customize experience based on someone’s social graph, it needs to be explained to users.”