After a two-week hiatus from writing (yay vacation!), back in the swing of things with a piece about the NBCNews.com story:

Perhaps most interesting is how potential advertisers will work with the new NBC News digital site. Instead of working with two separate entities — NBC and MSNBC — brands may be able to work with one company and get better package rates. All in all, NBC News owning its own brand and shedding a legacy deal can be beneficial to all parties.

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