Brands are capitalizing on the content-creation movement by creating compelling (and shareable) content — often in picture form but also in video, text and the ubiquitous gif — while looking to publishers to serve as the distribution mechanism or as a content partner.
Digiday has gathered what we think are five prime examples of branded content, created with the help of publishing partners, that we saw this week. We plan on developing this series over the coming weeks and months, focusing on specific types of branded content.
