I spoke with Paul Berry, CEO of Rebel Mouse and former CTO of the Huffington Post and architect of its SEO and social networking tools about the challenges publishers face in today’s landscape, as well as how publishers should approach technology and social media.

Why is being objective bad for a social era?
The way we consume news is changing drastically and we are accustomed to getting to the source of any story almost if not literally at the same time as we get to the story itself (photos from the Hudson crash, etc). So the reporting of the factual events has been commoditized and crowd sourced. What people want now is to follow voices that resonate with their world view to enjoy and engage with the events that are happening in a way they like. This is part of why blogging was and is so vital to The Huffington Post, because it was someone’s voice that they could attach a name to. Very small groups of reporters in big news organizations are gaining more followers on social networks than the organizations themselves. I believe a larger “objective” is possible and perfect for a social world where strong views and voices from opposing sides are curated together to show as many views of the object through as many quality lenses possible.

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