“Bailey calls himself a Fox News conservative and said he became convinced she had the principles and courage to take on the Alaska Republican political machine. “Sarah Palin had God’s blessing and people’s love and faith,” he wrote. But, in Bailey’s telling, the reality was nasty. Minor slights became obsessions, according to Bailey, demanding revenge and if possible, destruction of the opponent’s reputation. “We set our sights and went after opponents in coordinated attacks, utilizing what we called “Fox News surrogates,” friendly blogs, ghost-written op-eds, media opinion polls (that we often rigged), letters to editors, and carefully edited speeches,” Bailey wrote.”
And this is what communications scholars call “the Agenda Setting Theory.”
MediaMatters reports that:
At the height of the health care reform debate last fall, Bill Sammon, Fox News’ controversial Washington managing editor, sent a memo directing his network’s journalists not to use the phrase “public option.”
Instead, Sammon wrote, Fox’s reporters should use “government option” and similar phrases — wording that a top Republican pollster had recommended in order to turn public opinion against the Democrats’ reform efforts.
Journalists on the network’s flagship news program, Special Report with Bret Baier, appear to have followed Sammon’s directive in reporting on health care reform that evening.
Sources familiar with the situation in Fox’s Washington bureau have told Media Matters that Sammon uses his position as managing editor to “slant” Fox’s supposedly neutral news coverage to the right. Sammon’s “government option” email is the clearest evidence yet that Sammon is aggressively pushing Fox’s reporting to the right — in this case by issuing written orders to his staff.
While the idea that a news organization tries to dictate not only what we think, but what we should be thinking about is new, it’s always disturbing when news executives put these ideas on paper.
Read the rest of the MediaMatters post (with those emails!) here.